Does your product strategy cover these basic principles?
Otherwise trash it!
𝗔 𝗴𝗿𝗲𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
– aligns with the overall company strategy,
– provides clear strategic direction and objectives,
– includes a strategic roadmap spanning 2…3 years,
– considers the market and relevant competitors,
– integrates well with the technological part,
– clarifies what to do and what not to do,
– also covers required capabilities,
– is creative,
– inspires,
𝗔𝗻𝗱 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁𝗹𝘆:
– is your teams’ strategy, not just yours.
Crafting a great product strategy is a tough job.
Don’t worry if your first versions don’t look great, they will improve and become better over time.
𝗔𝗻𝗱 𝗮𝘀 𝘄𝗶𝘁𝗵 𝗺𝗮𝗻𝘆 𝘁𝗵𝗶𝗻𝗴𝘀,
➡️ be bold,
➡️ challenge it with experts, and most critically
➡️ keep working on it.
What are key principles for a good strategy?
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